http://youtu.be/xJMOI5_FKwg
It can be fun to change. We need to rethink what we do and why. Imagine if this was put in everywhere. How much would that effect obesity rates? People are so lazy (me included).
This was an experiment done in Stockholm, Sweden by students and sponsored by VW, and it illustrates an important point. That people can be coxed into making better choices, and if they can just hold that line for at least 30 days then those choices might stick.