This is the first time I’ve seen this unique way of wrapping gifts; with cloth. It’s great how the wrapping is actually part of the gift. 🙂 You don’t have to deal with the trash, since the wrapper is reusable.
This Japanese gift wrap style, using a piece of cloth instead of paper, is called Furoshiki. The size of the cloth can vary & you can have fun with the type of cloth. For example you could use a square scarf, a dish towel or a napkin, etc. It doesn’t have to be expensive, as long as it’s large enough and square.
(via: Care2)